Global Search Engine Optimization is for current website owners who wish to become highly competitive in the world of search engine results. Each feature of the plan is intended to amplify visibility, boost online revenues, and increase your online presence by applying the latest technology in search engine optimization. Available with Global Search Engine Optimization are additional options which can serve to further advance your business goals. Search engine optimization (SEO) is the science and art of engineering websites to become highly compatible with major search engines. When an online visitor types in a keyword or phase, the search engine display the search results in order of relevancy, which is determine by strategic use of keywords, linking, and website structure. The higher your relevancy appears to search engines, the greater your ranking will be when search results are generated.

Search Engine Marketing and Optimization efficiently increases your website's visibility on the Internet. Our search engine marketing firm believes that everybody's business is our business. At August28 Inc., we use innovative "White Hat" search engine marketing techniques to drive an immense amount of traffic to your site. The secret to search engine optimization is timing. Our Search Engine Marketing firm, simply knows what to optimize, when to optimize it, and how to optimize the things necessary to achieve high search engine rankings for our customers.

Now you say: "Great, but what do you actually do?" Good question. Let us start off by saying: Search engine optimization involves many individual parts. First, there is the basic business of showing up in the middle of the page when someone searches for something and that is called: 'Natural Search Engine Optimization'.

Search Engine Optimization explained simply! SEO is the art of aligning a website's attributes to the algorithms of the search engines. Simply put: we make your website's presence known to the engines as the most sensible and logical choice to the search query at hand. We do this by reorganizing your site's HTML (coding) and content. Oh and yes: CONTENT IS STILL KING!

Once we've completed the Optimization of the coding, we make your site win the search engines' popularity contests by building inbound articles, blogs, and forum postings about your company's attributes. This does two things: A) it lets the search engines know that you are the most authoritative site on the web for the keyword phrase and therefore you should be ranked very high (RANKINGS!) and B) it puts links all over the web in strategic places that entice viewers to visit your site (TRAFFIC!).

What is White Hat Search Engine Optimisation?

White Hat SEO is a phrase taken from the traditional Cowboy movies where the guys with the white hats fight against the guys in the black hats, which is exactly what happens in the world of SEO. Cowboys in the white hats are known to be the good guys, so in search engine optimisation we interpret this to mean that white hat agencies are using ethical search engine optimisation techniques and not cheating the search engines.

Certain optimisation techniques can get you penalised and your website will drop in the natural listings, ruining all of your SEO efforts, so at SEO Junkies we stay clear of Black Hat SEO and only ever use techniques proven to be worthwhile.

As an SEO customer, make sure that you check your agency are using white hat search marketing otherwise your website could be in serious trouble, and it can take months or even years to get those positions back. Our SEO specialists not only use white hat methods during optimisation but all of our techniques have been practiced for years and are proven to improve ranking results in the organic search engine listings.

Why take a risk with unethical optimisation when ethical SEO gives you better results? White hat SEO is safe and much more effective long term, therefore saving you money by helping to improve results which won’t disappear from penalties. Search engines are becoming more sceptical and aware of black hat SEO agencies every day, they have crawlers checking for these ‘illegal’ factors constantly and will give out penalties without hesitation. Even if you manage to get a top position using cloaking or some other bad technique, trust us it won’t last long and the consequences won’t be worth it.

White Hat SEO Techniques

Here are just a couple of examples of honest SEO techniques;

Content

Write content that relates to the topic of your website and make it natural. Don’t duplicate the content or write about the same thing over and over, but you can vary the subject of your content as long as it relates to the main themes. For example if Cars if our main theme, then new cars, old cars, black cars, Ford cars etc are all sub categories. Good, relevant and natural content on your website will help your website become authoritive, also your optimisers should make amendments to the content to ensure it gives you the desired effect with keywords and backing up the theme structure.

Link Building

Good content will attract links naturally so there’s one more reason to keep writing new pages. If you are looking to increase the number of backlinks pointing to the website yourself then you will need to make sure you are using white hat link building techniques, and not getting links from bad, spamming neighbourhoods. Directory, article and press release submissions are usually fine but be wary of any websites requesting money for your link. It’s best to leave link building to your SEO agency as they will know which sites are good and bad.

If you’re still unsure on search engine marketing techniques or worried what your agency might be up to, speak to our SEO specialists to find out how we can help you and give you a risk-free SEO service.